Digital Signage can be defined as a centrally controlled, content distribution platform used to disseminate dynamic messages via an electronic display, across one or multiple screens.
Used to inform, communicate and advertise, signage is a hugely powerful tool and becoming increasingly important in today’s digital world – especially in the healthcare industry where the use of digital displays is transforming the way healthcare facilities communicate with both patients and staff.
Healthcare environments are typically multi-faceted in nature and require numerous types of communication to multiple audiences. With this in mind, the flexibility and dynamic nature of signage is a crucial tool in the improvement of the patient, visitor and employee experience.
How can Airwave help?
Content Management Systems
Digital signage software controls the display of content such as images, video and other data on a display. As such, it needs to be stable, responsive and most importantly, intuitive. Airwave’s portfolio of signage software needs to fulfil all these categories, enabling the efficient and seamless scheduling and monitoring of content.
With ease of use as a founding principle, Airwave provide a powerful, customer centric signage software platform, via partner Otrum.
Managed entirely in the cloud, your content is always securely stored. With scalable storage you don’t even need to worry about large graphics and videos.
Of course, you want full control over where and when your content is shown. With our calendar feature and playlist bundles, you can effortlessly plan the order of images, videos and texts and define how long they should be shown.
Because people don’t stay put, you can access our screen and content manager via a web browser on any of your devices – from wherever you are!
Make use of the (almost) infinite supply of quality content on YouTube with Otrum’s YouTube integration tool.
As screens are getting larger, you may have a huge visual area to cover. With Otrum Signage you can segment those larger areas into smaller content zones at the push of a button.
Templates built to make your brand shine. Customise them by dragging and dropping to create eye-catching and unique templates that strengthen your brand identity.
Update your customers on news, weather, flights and trains. A simple one-off set-up lets you create a dynamic template that keeps them up to speed.
Firstly, signage should not be solely seen as a capital investment, but an opportunity to reduce operating costs, and increase revenue streams.
And whilst initial investment on signage equipment is likely to be more expensive than equivalent printed material, once a network is established, content can be changed or refreshed at the click of a button – no further material, printing or delivery costs are necessary.
In short, digital signage will be a more expensive short-term investment but is likely to reduce costs on a long-term basis. Perhaps most relevant however, are the additional revenue streams created by digital signage. An intelligently deployed digital signage system should pay for itself multiple times over.
If the initial capital expenditure of a signage system does prove problematic, Airwave offer an in-house finance and leasing model. Click here for more details.
The complexity of a signage system depends very much on what it’s being used for, however most systems boast intuitive drag and drop management software, designed for the “everyday” user. For the most advanced of systems, Airwave provide a comprehensive training programme and ongoing technical support.
Theoretically, it is possible to loop (very basic content) on some TV screens and on occasions, this may be a viable option – if this is the case, Airwave will recommend accordingly.
However, the vast majority of cases will require specifically manufactured signage screens that have been designed for heavy usage – often 24/7 – and offer features such as wifi, content scheduling, picture-in-picture and interactive touch-screens.
Airwave offer an end-to end signage solution including: system design, installation & networking, content creation & management, analytics (deployment, data collection and implementation), remote networking & diagnostics and training & after sales support.
This “one-stop-shop” service allows our customers to streamline costs and maximise continuity of communication across what can often be, a complicated project.